Privacy Policy

Effective Date: 15 November 2024

At Carl Max Frames, we are committed to protecting your privacy and valuing your trust. This Privacy Policy explains how we collect, use, and protect your information.

We are Carl Max Frames, a photography business based in the United Kingdom. We provide personalised photography services to individuals and businesses across the UK.

Contact:
Carl Martin Howard
📍 9 Monks Way, Harmondsworth, West Drayton, UB7 0LE
📧 carlhoward@carlmaxframes.co.uk

We collect personal data in the following ways:

• Directly from you: when you enquire or book services
• Automatically: through cookies and usage data on our website

Data may include:

• Name, phone number, email address, and location
• Session details and communication history
• Photographic content captured during sessions
• Website usage data such as IP address, browser type, and device information

Your data is used to:

• Manage bookings and provide photography services
• Communicate updates, confirmations, and deliver images
• Send promotional content (if you’ve opted in)
• Improve our website and client experience
• Comply with legal and financial obligations

We process your personal data under these lawful bases:

• Consent: when you sign up for marketing or provide information voluntarily
• Contract: to fulfil a booking or confirmed service
• Legal obligation: for tax or regulatory compliance
• Legitimate interest: to operate and grow our photography business

Your personal data is never sold or shared with third-party advertisers. We may share limited data with trusted service providers such as:

• Online gallery platforms (for photo delivery)
• Secure cloud storage providers
• Email platforms for scheduling and updates
• Payment processors (if used)

All third parties are bound by confidentiality and data protection agreements.

We have implemented industry-standard protections to keep your data secure, including:

• Encrypted systems and cloud storage
• Secure client galleries with password access
• HTTPS encryption on our website
• Limited access to data on a need-to-know basis

Under the UK GDPR, you have the right to:

• Access your personal data
• Correct or update inaccurate information
• Request deletion of your data
• Withdraw consent at any time
• Object to or restrict processing
• Request data portability
• Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise these rights, contact us at carlhoward@carlmaxframes.co.uk.

Cookies may be used on our website to enhance your experience and analyse traffic.

By using our website, you consent to the use of cookies. You can manage your preferences through browser settings. We use cookies solely to improve functionality and user experience — no personal data is stored in cookies.

We retain personal data only as long as necessary:

• Client booking and contact info: up to 6 years for business/legal purposes
• Photographic content: 1–3 years unless otherwise agreed
• Marketing preferences: until you unsubscribe
• Website and analytics data: up to 12 months in anonymised form

We may update this Privacy Policy to reflect changes in law or services. Updated versions will be posted on our website with a revised effective date.

For any privacy-related concerns or data requests, please contact:

Carl Martin Howard
📧 carlhoward@carlmaxframes.co.uk
📍 9 Monks Way, Harmondsworth, West Drayton, UB7 0LE